In 2021, one of the most important steps in creating a new business is to make a website. I know this seems like such an obvious thing to do, but you’d be surprised how many businesses opt out of a website. At this point, 46% of small businesses have a website. The good news is that means you have 46% less competition. It’s time to face the facts and get a website.
Why Should My Small Business Get a Website?
You Get Access to Literally Billions of People
Ok, I know you’ve heard of the internet, but do you know how many people are using it? There are 4.5 Billion people using the internet. Every day, there are 3.5 Billion searches made on Google. To put it simply, if you don’t have a website for your small business, then you’re missing out on an incalculable number of opportunities.
Your website acts as the front door to your business, allowing new and existing customers to come in and find what they’re looking for. Make sure your web designer builds websites that are easy to navigate and display the most relevant and important information. It’s also a good idea to use your website to allow for an email input, allowing you to build a list for email marketing.
Incredible Marketing Opportunities
Marketing on the internet is the major leagues of marketing. Here, your marketing campaigns have access to the entire world, giving you an incredible amount of potential visibility. While this may seem overwhelming, digital marketers are able to fine-tune your marketing efforts, focusing them to the exact population that you want to reach.
Not only are online marketing campaigns highly targeted, but they’re also fast and easy to track. Being able to watch the data as it comes in, in real-time, lets you find all the opportunities for perfecting your campaigns. This means your marketing efforts will continuously get better over time.
Good Websites Age Like Wine, Getting Better Over Time
A lot of people don’t realize this, but websites do get better over time. If managed well, websites can go from the bottom of the Google search results to the top. This is called Search Engine Optimization, or SEO, and it’s absolutely essential.
Having a static, unchanging website that looks like it’s straight out of the 90s or early 2000s is terrible for your brand. Clunky, old-fashioned, glitchy websites lead to poor customer experience and lost business. That’s why SEO is so important.
SEO works both on the backend and the frontend of your website, fine-tuning it to keep up with Google’s evolving search algorithm. SEO specialists add all the markers throughout your site, telling Google exactly what your website is for. They also ensure that the site is written and organized in a way that makes it easiest for Google to read the data. The more information that Google can glean from your site, the more they’ll be able to match your business with online searches.
You’re Leaving A LOT of Money on the Table
Look, let’s not beat around the bush, it’d be ideal if your business made more money. With a website, that’s exactly what happens. At the very least your website gives your business more visibility. With a well-designed website, this visibility leads to engagements, leads, and, ultimately, sales.
You could also start selling your goods and services online. Hell, you could eliminate a brick and mortar storefront, saving tons of money on rent, and sell exclusively through your website. Once you have a website, the doors of opportunity swing wide open.
A Great Opportunity to Introduce the People to Your Brand and Voice
More and more customers crave engagement from companies these days. They want to have a connection with the organization. This is why so many customers seek out brands that speak from the heart and make a genuine effort to communicate and engage with them. A website is the perfect medium for you to do this. Having customized web content, instead of generic garbage, is key to reaching customers on a different level. By telling them about yourself, and being genuine about it, you’re bonding with your customers and they dig it.
Use your new website as an opportunity to introduce yourself and your business. Remember, first impressions are incredibly important so it’s good to invest in a website with excellent design. Customers can tell when a company has cut corners on a website and they overwhelmingly don’t like it. 88% of users will never return to a website if they have a bad experience.
Get Access to Some of the Best Web Designers in Metro-Detroit by Joining SBI Detroit
Here at SBI Detroit, the whole point is to get you and your small business off the ground. Our services are designed to give small business owners everything they need to not just succeed, but to grow as well. From help with bookkeeping to website design, SBI Detroit has everything your small business needs to really take off.